Suck Less at Email

2009-12-12

What follows is a summary of Mark O'Sullivan's blog post, Don't Suck at Email.

The term "suck less" used here comes from The secret of success: suck less.

1. Suck less when sending email.

Why Send an Email?

You want something.

How to get what you want over email?

The goal is to start a conversation that the other person is invested in, then detailed questions may be asked and more information supplied.

If you go above three sentences a reply is unlikely. The response and desired outcome are more likely by getting the point across succinctly.

Rules for Writing Email

Subject: two to seven words that capture the purpose of the email.

Body: three sentences, where the last sentence can be a question; the only question.

Check spelling.

No Response?

Be persistent. Avoiding emotion, keep emails to the business at hand. Use the Writing Email rules in follow up emails.

Sometimes email won't work: make a phone call instead.

Didn't get what you wanted? (Quality Step)

Compare the sent emails with the Writing Email rules.

2. Suck less when receiving email.

Important Emails

Reply to important emails after reading. If information is missing for the reply, say what is missing and when it will be sent. Then get the information to them by that date.

Reply Required

Mark emails requiring a reply as "Unread". Reply when the information or time is available.